Explore with Hypnosis

Craig R. Lang
Certified Hypnotherapist

Hypnotherapy for Mind, Body, Spirit and Beyond


540 Greenhaven Rd. Suite 105
Anoka, MN  55303 
612-888-HYPN(4976)   craig@craigrlang.com

What to Look For in a Hypnotist or Hypnotherapist 
A guide for the shopper and the seeker

At Explore with Hypnosis, I get a lot of calls from prospective clients. Their needs vary widely, as I find out when I ask them what they are looking for. Sometimes the caller is just curious. The person just wants to know how much I charge for hypnotherapy. Yet more often they have an immediate issue, a healing or self-improvement need.

Needs are widely varied. Maybe it's quitting smoking, maybe it's fear or stress management, feeling lost in life, or one of a myriad of other reasons. The uses of hypnosis and hypnotherapy are many and varied. And increasingly, so are the hypnotists arising to meet those needs.

I've found that there are now an ever-increasing number of hypnotists and hypnotherapists in the Twin Cities metro area. There are three excellent schools teaching hypnotherapy, and certifying new hypnotists. Two certify through the National Guild of Hypnotists, and one through the American Board of Hypnotherapy. They each teach different methods and styles of hypnosis, and each model of hypnotherapy works beautifully in the right circumstances. In addition, there are several other certification schools out there, including several who merely require that you study their on-line course. Then you can call yourself a hypnotist, or even a certified hypnotherapist.

The criteria for being a hypnotist varies from state to state. And as a result, there are a lot of hypnotists - especially a lot of new hypnotists out there. Some are brand new, some are pretty good, and some are great (I like to think I am in that top 1%). So for the person who might want to hire a hypnotist, what should they look for? How do you differentiate one hypnotist from another? Why would you hire me, rather than someone newly certified who may not have as much experience?

How do my rates compare with those of other hypnotists out there? Well, mine are actually toward the top end (you can check out my rates and book a session on my book-a-session page at www.explorewithhypnosis.com). I am definitely not the cheapest hypnotist around and as a result, several prospective clients have continued to look elsewhere. I suspect I know where they ended up. One hypnotist charges half of what I do. And all he does is suggestion work, where you sit in a chair in his office and listen to a tape (presumably, now a CD or MP3).

Some hypnotherapists might focus on suggestion work or other "quick" styles of hypnosis. At Explore with Hypnosis, the focus will be on getting to the root of the issue. Working with me, you will seek out the core, find it and resolve whatever is needed deep within the subconscious mind.

So when talking with a prospective client, my first question is - what is it you need to do? If you are looking for hypnobirthing - helping you through childbirth using hypnosis, I am definitely NOT your person. But I know several excellent hypnotherapists who do exactly that. But if you are looking for fear and stress management, you have come to the right person. Fear and stress management are where I excel. I have been doing this since 1998, and I think I've become rather good at it.

When you start work with Explore with Hypnosis, we will tailor our work to fit your exact needs. I don't just have you listen to a tape, or try to fit you into a formula. I spend considerable time with you to find out your needs, your strengths and the specific areas where you would like to improve. Then, we plan our work to meet those specific needs.

If you are looking for help to quit smoking, I have done a lot of that, with a very high success rate. Yet you could go to a seminar at a hotel, for considerably cheaper, and see a hypnotist there. So why hire me? The answer is that again, my work with you is custom - tailored to your needs. When you walk into my studio, I will hold out my trash basket and ask you to drop your cigarettes into it. At that point, you are committing to becoming a non-smoker. We will conduct the hypnosis process to help you make that commitment real.

So back to our original question - what should one look for in a hypnotist? The following are some suggestions I offer. If you are shopping around, and don't want to book a session through my site or on the phone with me right away, here are a few things to look for.

1) The hypnotist you hire should be certified by at least one of the major certifying bodies. The primary ones are the National Guild of Hypnotists and the American Board of Hypnotherapy. These are the oldest, largest and most reputable organizations.

2) Make sure the hypnotist's certification is current. Just because someone was certified ten years ago, doesn't mean they are now. If not, why did they allow their certification to lapse?

3) The hypnotist should have been in practice for at least five, preferably at least ten years. It takes quite a long time to get good at this. There are a lot of new hypnotists out there, and most don't stay in practice more than a couple of years. You want the best, the ones who have been in the business for a lot of years and have a reputation as being the best (hint: I've been in practice since 1998).

4) Check the reviews. Look at Google, Genbook.com and Thumbtack.com, to name a few. My own review page is on Genbook.com, with other reviews on Google and City Pages. Those are excellent places to look (hint: Check out craigrlang.genbook.com).

5) Check out their website in detail. Do they do what you need? Do they talk about mind-body healing? Do they talk about fear reduction? Resolving emotional issues? Do they specialize in any particular area? If so, is it what you are looking for?

Is their website extensive or is it just a few pages hosted on a quick-n-easy web service? An extensive site tells you that they put considerable effort into their site - and therefore likely into their business as well. It also tells you they have probably been in business for a long time, and have a lot more experience.

6) Look for testimonials. What are people saying about the hypnotist? Is there a testimonial page on their website? What does it say?

These are just a few things to look for in searching for a hypnotist. And once you have checked out the hypnotists in your area, I invite you to come back to book your hypnosis session at Explore with Hypnosis.




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